Corporate Citizenship

FEATURED SESSION: Corporate Citizenship

How Brands Are Defining Culture Through Storytelling

  • Speakers:
  • Mickey Ashmore, Founder, Sabah
  • Gwendolyn Floyd, Founder, Soko
  • Moderator:
  • Jordan Bresler, Associate Director, RAD Office Tour and Co-founder, Native Color

Consumers are gravitating toward digitally native brands that use unique storytelling to connect shoppers with the artisans who craft their products. Can storytelling also create the internal culture that keeps the company strong as it grows? The founders of Sabah and Soko, two brands at the forefront of this new wave, discuss how companies competing in a world where Instagram is king can keep their internal culture as strong as their external presence.