• Speaker:
• R.C.Buford, General Manager/President of Sports Franchises, San Antonio Spurs

• Moderator:
• Dr. Leonard Moore, Vice-President, Division of Diversity and Community Engagement, The University of Texas at Austin

San Antonio Spurs’ General Manager R.C. Buford shares how the franchise’s focus on culture transcends what happens on the court, leading to consistently high performance in a volatile industry. Dr. Leonard Moore helps athletic programs implement strategic diversity initiatives to improve performance on and off the field. He’ll ask Buford for the secret to recruitment, retention and building a nationwide fan base.