NOT THE SAME OLD SURVEY: WHAT DOES GOOD CULTURE DATA LOOK LIKE?

Panelists:

Laura Rodnitzky, 3Q Digital

Andy Horng, Cultivate Technology, Inc.

Moderator:

Ethan Burris, McCombs School of Business at The University of Texas at Austin

Tags: Measuring Leadership, Strategic Leadership

Not all data is created equal. Some is collected actively, asking employees for extensive feedback. Other data is collected passively, with a variety of tools that analyze people’s messages, movements, or productivity.

What does a commitment to using data to for cultural insight look like? Does it mean a data scientist is part of your HR team? Does it mean that algorithms detect the overall sentiment of the emails sent in the company? Are managers measured on how responsive they are? How does measurement become “spying”?

Attendees will learn how new and novel kinds of data can be used in a way that builds trust in the company.

You’ll also learn how how a more nuanced understanding of data can lead to actions that meaningfully improve culture.

You’ll also hear specific recommendations for increasing the sophistication of both your analysis and the underlying data you work with everyday.